Privacy Statement

This Privacy Statement explains how we collect, use, and disclose your personal information when you use the “CherFlix service” to access “CherFlix content” as those terms are defined in the CherFlix Terms of Use (cherflix.com/terms). It also explains what privacy rights you have and how to exercise them. Certain functionalities or apps that are part of the CherFlix service may also provide you with contextual privacy information or choices, in addition to the information and choices described in this Privacy Statement. Please note that this Privacy Statement may be easier to navigate when viewed on your web browser:

Contacting Us

For questions about this Privacy Statement, our use of your personal information, or how to exercise your privacy rights, please contact [email protected]. For general questions about the CherFlix service, your account, or how to contact customer service, please visit cherflix.com/faq.

Section A: Our Collection, Use, and Disclosure of Personal Information

The Categories of Personal Information We Collect

We collect the following categories of personal information about you:

Personal details: When you create your CherFlix account, we collect your contact information (such as your email address) and authentication information for your login (such as a password). Depending on how you subsequently set up your account and method of payment, and which features you use, we also collect one or more of the following: first and last name, phone number, postal address, and other identifiers you provide to us. If you subscribe to an ad supported subscription plan, we also collect gender and date of birth.
Payment details: We collect your payment details, and other information to process your payments, including your payment history, billing address, and gift cards you have redeemed.
CherFlix account/profile information: We collect information that is associated with your CherFlix account and/or CherFlix profiles on your account (such as profile name and icon, ratings and feedback you provide for CherFlix content), “My List” (watch list of titles), “continue watching” information, account/profile settings, and choices in connection with your use of the CherFlix service.
Usage information: We collect information about your interaction with the CherFlix service (including playback events, such as play, pause, etc.), choices made when engaging with interactive titles, CherFlix viewing history, search queries on the CherFlix service, and other information about your use and interaction with the CherFlix service (such as app clicks, text input, time and duration of access, and camera/photo access for QR-code and similar functionality).
Advertising information: If you subscribe to an ad supported subscription plan, we collect information about the ads on CherFlix (“Advertisements,” as defined in the CherFlix Terms of Use) that you view or interact with, device information (such as resettable device identifiers), IP addresses, and information provided by Advertising Companies (such as information about your likely interests they have collected or inferred from your visits to other websites and apps). We use this information to display Advertisements to you in the CherFlix service (including behavioral advertisements in accordance with your preferences).
Device and network information: We collect information about your computer or other CherFlix capable devices you might use to access our service (such as smart TVs, mobile devices, set top boxes, gaming systems, and other streaming media devices), your network, and network devices. The information includes:
- device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are CherFlix capable on your network;
- IP addresses (which can be used to tell us the general location of your device, such as your city, state/province, and postal code);
- device and software characteristics (such as type and configuration), referring source (for example, referrer URLs), standard web browser and mobile app log information, and connection information including type (such as wifi or cellular);
- performance data such as crash reports, timestamps, and debug log messages; and
- cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section “Cookies and Internet Advertising”).
Communications: If you communicate with CherFlix (such as contacting customer support via online chat or voice call), engage in our surveys or feedback requests (such as when you cancel), we collect the contents of such communications. We also collect details of communications that we send you (such as via email, push notifications, text message, or within the CherFlix service), and information about your interaction and engagement with these communications.

Where We Collect Personal Information From

We collect your personal information from the following sources:

Directly from you: When you register with the CherFlix service, update your CherFlix account or profile, correspond with us, or respond to our surveys, you may provide (and we will collect) the following categories of personal information: personal details, payment details, CherFlix account/profile information, and communications.
Automatically when you use our service: We automatically collect the following categories of personal information in connection with your use of the CherFlix service: CherFlix account/profile information, usage information, advertising information, device and network information, and communications.
From Partners whose products and services you use: We may collect the following categories of personal information about you from third parties whose services you use to access, pay for, or interact with the CherFlix service (“Partners”): personal details, payment details, usage information, and device and network information. The categories of personal information that Partners provide to us will vary depending on the nature of the Partner and your relationship with them. Our Partners may include your TV manufacturer, internet service provider, streaming media device provider, mobile phone carriers, or other companies who collect payment for the CherFlix service. For example, Partners may provide us:
- personal details (such as your email address), device and network information (such as IP addresses, device IDs, or other unique identifiers), or other personal information in order to activate the CherFlix service, or present CherFlix content to you through portions of the Partner’s user interface;
- payment details (such as associated pre-paid promotions and billing information) if they are assisting with billing or collecting payment for the CherFlix service; and
- search queries and commands applicable to CherFlix that you make through Partner devices or voice assistance platforms.
From other sources: We may collect the following categories of personal information about you from other sources: personal details, payment details, and device and network information. These sources include:
- Service Providers such as vendors, agents, and contractors that collect or provide personal information to CherFlix in connection with services they perform on our behalf (“Service Providers”). This may include Service Providers such as those that:
  - help us determine a general geographic location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
  - provide us with information to secure our systems, prevent fraud, and help us protect the security of CherFlix and our users; and
  - provide us with payment processing services including payment or balance information, or updates to that information.
- CherFlix Marketing Providers when you interact with marketing campaigns promoting the CherFlix service or CherFlix content (such as our ads on third party services). Please see the “Cookies and Internet Advertising” section below for details.
- Third-party sites and forums where we provide support for the CherFlix service.
- Publicly available sources such as public posts on social media platforms (for example, where you have tagged CherFlix in a publicly-available social media post, or shared or liked content we have made available on social media) and other information available through public databases, in accordance with applicable laws.
- Advertising Companies: If you subscribe to an ad supported subscription plan, we may collect advertising information about you from other sources, including (collectively referred to as “Advertising Companies”):
  - Advertisers that run Advertisements on CherFlix (“Advertisers”) may provide us with unique identifiers (for example, cookies or resettable device identifiers), demographic information and other information (such as information about your likely interests they have collected or inferred based on your activities online) in order to deliver Advertisements;
  - service providers that facilitate the sale, operations, and management of Advertisements (“Ad Service Providers”);
  - ad measurement companies that support CherFlix and Advertisers in understanding the effectiveness of Advertisements run on CherFlix (“Ad Measurement Companies”); and
  - online and offline information providers to support Advertisements (for example, by providing your general location information based on your device’s IP address, such as city, state, and postal code).

How We Use Your Personal Information

We use your personal information to provide, maintain, improve, and promote the CherFlix service, and to communicate with you. This involves using the categories of personal information listed above for the following purposes:

To provide our service including all features and functionalities, websites and apps, user interfaces, and content and software associated with the CherFlix service. This includes personalized recommendations for CherFlix content that we think will be of interest to you. This may also include personalizing the features and functionalities of the service (such as the way in which the recommendations are presented to you), and localizing CherFlix content relevant to your geography in compliance with our content partners’ licensing terms. We use the following categories of personal information for this purpose: personal details, CherFlix account/profile information, usage information, device and network information, and communications.
To administer and operate our business including purposes such as processing payments and any gift cards you redeem, sending transactional communications to you (such as confirmation of subscription start date or information about changes to your account), determining your internet service provider to support network troubleshooting issues, responding to your inquiries and requests, and assisting you with operational requests such as password resets. We use the following categories of personal information for this purpose: personal details, payment details, CherFlix account/profile information, usage information, device and network information, and communications.
To research, analyze, and improve our services such as analyzing and understanding our audience to improve our services and optimize CherFlix content selection and service delivery. This may also include processing your personal information in connection with any surveys you participate in. We use the following categories of personal information for this purpose: personal details, payment details, CherFlix account/profile information, usage information, device and network information, and communications.
To enable Partner integrations and promotions so that our Partners can promote the CherFlix service and make it available to you through Partner devices and integrations, based on the specific relationship you have with the Partner. We use the following categories of personal information for this purpose: personal details, payment details, CherFlix account/profile information, usage information, device and network information, and communications.
To send marketing and informational messages including news and promotional communications about our service, new features, available CherFlix content, and special offers, as well as CherFlix marketing on third party services. Any of these messages, including CherFlix marketing on third party services, may be personalized for you or your likely interests. Please see the section “Communication Preferences” below to change your communications preferences. To understand your choices in connection with CherFlix’s marketing on third party services, please see the “Cookies and Internet Advertising” section below. Depending on the nature of the message we send, we may use the following categories of personal information for this purpose: personal details, CherFlix account/profile information, usage information, device and network information, and communications.
To operate our ad supported subscription plan including to provide, analyze, administer, enhance, optimize, select, and deliver Advertisements. We use the following categories of personal information for this purpose: personal details, CherFlix account/profile information, usage information, advertising information, and device and network information. We use your personal information to present you with Advertisements. Some of our Advertisements may be behavioral advertisements (“behavioral advertisements” are those that are selected based on information about your use and/or interactions with unaffiliated third party services). Within our ad supported subscriptions plan, behavioral advertisements may be based on information regarding your use and/or interactions with unaffiliated third party services provided to us by Advertising Companies (see definition above). Please see the section “Advertising Choices” below to learn about your choices.
For safety, security, and fraud prevention including to secure our systems, protect our business, and to investigate, prevent, and detect prohibited or illegal activities and other security/technical issues. We use the following categories of personal information for this purpose: personal details, payment details, CherFlix account/profile information, usage information, advertising information, device and network information, and communications.
To comply with law and enforce our Terms of Use including to satisfy applicable law, regulation, legal process, or governmental request, and to protect against harm to the rights, property or safety of CherFlix, its users or the public, as required or permitted by law. This also includes enforcing our terms, such as determining whether and for which CherFlix signup offers you are eligible and whether a particular device is permitted to use the account consistent with our Terms of Use. We use the following categories of personal information for this purpose: personal details, payment details, CherFlix account/profile information, usage information, advertising information, device and network information, and communications.

Who We Disclose Personal Information To

We may disclose your personal information to the following parties:

The CherFlix family of companies: We share your personal information among the CherFlix family of companies as needed for the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to operate our ad supported subscription plan; for safety, security, and fraud prevention; and to comply with law and enforce our Terms of Use.
Service Providers: We use Service Providers to perform services on our behalf or to assist us with the provision of services to you. For example, we use Service Providers to provide communications, security, infrastructure and IT services, to personalize and improve our service, and to process payments. We do not authorize them to use or disclose your personal information except in connection with providing their services (which may include maintaining and improving their services). To help maintain the safety and security of our service and users, we and our Service Providers may monitor and record message content (such as chat functionality) to identify harmful behavior, security risks, and violations of our Terms of Use and community guidelines. Our Service Providers may process your personal information for the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; for safety, security, and fraud prevention; and to comply with law and enforce our Terms of Use.
Partners: If you have a relationship with one or more of our Partners, we may share certain personal information with them to fulfill your requests in compliance with applicable law. For example, depending on what Partner services you use, we may share personal information so that CherFlix content and features can be suggested to you in the Partner’s user interface. Partners may process your personal information for the following purposes: to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; and to send marketing and informational messages.
CherFlix marketing providers: When we market CherFlix on third party services, some of those services, as well as the marketing Service Providers that we use to purchase, deliver, optimize, or measure our marketing (collectively “CherFlix Marketing Provider”) may receive information from us (for example, the steps completed in CherFlix membership process). Common uses of this type of information are to measure the effectiveness and optimize our marketing campaigns, and to avoid marketing to a device of a person that is already a CherFlix member. CherFlix uses contractual and technical measures designed to prevent CherFlix Marketing Providers from accessing information regarding specific shows or movie title selections you make, URLs you land on, or shows or movies you have watched on our service. We do not share information about title selections of shows or movies you have watched on our service. CherFlix Marketing Providers may process your personal information for the following purposes: to research, analyze, and improve our services; and to send marketing and informational messages.
Advertising Companies: If you subscribe to an ad supported subscription plan, we may share certain personal information with Advertising Companies (see definition above) in order to select Advertisements shown on CherFlix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements. These companies may process your personal information for the following purposes: to operate our ad supported subscription plan.
Promotional collaborations: We may collaborate with third parties to offer promotions. To fulfill these types of promotions, we and the third parties may use your personal information for the following purposes: to enable Partner integrations and promotions; and to send marketing and informational messages.
Corporate transactions: In connection with a reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer personal information provided the receiving party agrees to respect your personal information in a manner that is consistent with this Privacy Statement. We may disclose your personal information in such instances for the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to operate our ad supported subscription plan; for safety, security, and fraud prevention; and to comply with law and enforce our Terms of Use.
Safety, security and fraud prevention: CherFlix and its Service Providers may disclose your personal information to third parties where we reasonably believe disclosure is needed for the purpose of: safety, security, and fraud prevention.
Compliance with law and enforcing our Terms of Use: We may disclose your personal information as necessary to comply with applicable law, regulation, legal process, or governmental request, and processing necessary to protect against harm to the rights, property or safety of CherFlix, its users or the public, as required or permitted by law. We may disclose personal information for the following purpose: to comply with law and enforce our Terms of Use.

International Transfers of Personal Information

CherFlix operates from various countries around the world, as do its Service Providers, Partners, and other third parties to whom we may need to disclose your personal information, as described above. This means that when you use or interact with CherFlix, your personal information may be transferred to other countries that have different data protection laws than those where you reside.

However, whenever we transfer personal information to other countries, we ensure that the personal information is transferred in accordance with applicable data protection laws and this Privacy Statement. Specifically, we use a variety of contractual, technical, and organizational measures as appropriate for such transfers, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests.

Section B: Your Rights and Controls

Your Privacy Rights

Access, correct, update, or delete your personal information: You have a right to confirm whether we process your personal information and to access and receive a copy of the personal information we process about you. You may also correct or update out-of-date or inaccurate personal information or request that we delete personal information that we hold about you. In addition, under the “Account” section of our website, you can access and update information about your account, including your contact information, payment information, and various related information about your account. You must be logged in to access the “Account” section.
Objection, restriction, and withdrawal of consent: You can object to or request that we restrict processing of your personal information. If we have collected and are processing your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Right to complain: You have the right to complain to a data protection authority about our processing of your personal information but we encourage you to first contact us with any questions or concerns.
Right not to be subject to automated decision making: You may have a right not to be subject to a decision made solely using automated means, where such decision would have a legal effect on you or produce a similarly significant effect.

You can exercise the rights described above when we receive a verified request in accordance with applicable law.

Communication and Marketing Preferences

Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, please access the “Notification settings” option for the relevant profile within the “Account” section of our website. Alternatively, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message (note: you may receive a confirmation text message in this case). Please note that you cannot unsubscribe from transactional messages from us, such as messages relating to your account transactions.
Push Notifications. You can choose to receive mobile push notifications from CherFlix. CherFlix will send you push notifications from time to time in accordance with any notification preferences you have set on your mobile device. If you later decide you no longer want to receive these notifications, you can use your mobile device’s settings to turn them off (or via the “Notification settings” described in the preceding section). We also offer push notifications on certain web browsers. If you agree to receive those notifications and later decide you no longer want to receive them, you can use your browser’s settings to turn them off.
Matched Identifier Communications from CherFlix. Some third party services allow us to reach users with online marketing about CherFlix content or the CherFlix service by sending privacy protected contact information to the third party. Privacy protected contact information means we use deidentification technologies to convert the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) to keep the original information from being revealed. The third party compares CherFlix’s privacy protected contact information with privacy protected contact information in its own database and there will be a match only if you have used the same contact information with CherFlix and the third party. If there is a match, CherFlix can then choose whether or not to send CherFlix marketing to you on that third party service, and can optimize and better measure the effectiveness of such marketing. You can indicate your choices in the “Privacy and data settings” (for the relevant profile) within the “Account” section of our website.
Marketing of the CherFlix service using cookies and similar technologies. To exercise choice around cookies or resettable device IDs collected for marketing of the CherFlix service or CherFlix content on third party service, please use the tools described in the “Cookies and Internet Advertising” section below.

Advertising Choices (CherFlix Ad Supported Subscription Plans)

Behavioral Advertising Choices: If you subscribe to an ad supported subscription plan, we can present you with Advertisements, including behavioral advertisements. If you do not want to be presented with behavioral advertisements, you can indicate your choices by changing the “Behavioral Advertising” setting located in the “Privacy and data settings” menu (for the relevant profile) of the “Account” section of our website. When you choose to opt out of receiving behavioral advertisements, you will still see Advertisements, but they will not be behavioral advertisements. If you opt out, we may still collect and use the information for other purposes. An option to opt out is not provided in a Kids profile because we do not engage in behavioral advertising on Kids profiles.
Digital Advertising Alliance Opt Out Control: CherFlix supports the following self-regulatory programs, which provide additional privacy choices for behavioral advertising:

Cookie Choices

Your choices in connection with our use of cookies and similar technologies are described in the “Cookies and Internet Advertising” section below.

Facebook Data Deletion Instructions

In compliance with Facebook’s policies for apps and websites, this guide provides step-by-step instructions to help you request the deletion of your data from CherFlix.

CherFlix uses your Facebook account solely for social login purposes. We store minimal information, such as your email address and name, to enable your access to our platform. If you registered for CherFlix using your Facebook account and wish to have this data removed, you can do so by following one of the options below.

Important: Deleting your Facebook data will also prevent you from logging into your CherFlix account. To retain access to your account, we recommend setting up an alternative login method, such as an email and password, prior to initiating the deletion process.

Option 1: Remove CherFlix from Your Facebook Account

Follow these steps to revoke CherFlix’s access to your Facebook account:

Log in to your Facebook account.
Click your profile picture in the top right corner and select “Settings & Privacy”, then click “Settings”.
In the left-hand menu, select “Apps and Websites”.
Under the “Active” section, find CherFlix.
Click “Remove” next to CherFlix.
(Optional) Check the box to delete any related activity, then confirm by clicking “Remove”.

This action will revoke CherFlix’s access to your Facebook account and delete any associated data stored on Facebook.

Please note: This process does not automatically remove your data from CherFlix’s systems. To delete your data from CherFlix, proceed with Option 2 below.

Option 2: Request Data Deletion Directly from CherFlix

If you would like to delete the data stored in CherFlix’s systems, please send an email to [email protected] with the subject line “Data Deletion Request”. Ensure your email includes the following details:

Your full name.
The email address linked to your CherFlix account.

Upon receiving your request, we will process it and confirm the deletion of your data within 7 business days.

Contact and Questions

If you want to exercise any of your rights, or have a question regarding our privacy practices, please contact [email protected].

Section C: Access to Account and Profiles

Sharing your account with others: As a CherFlix member, if you share your account with others in your household, please ensure that they are aware of and have read this Privacy Statement. This Privacy Statement applies to their use of CherFlix (except sections that only apply to the member, such as those related to payments). Please note that the member controls the CherFlix account and all profiles, the information in the account and all profiles, and whether to share (or stop sharing) the account with individuals in their household. If you share or otherwise allow others to have access to your account, they may be able to see viewing information and account information in the “Account” section of the service. This remains true even when you use the profiles feature. Please note that viewing history, recommendations, “continue watching” and similar information may be made available through various features and user experiences, such as Partner interfaces that are integrated with the CherFlix service.
Profiles: Profiles allow users on a CherFlix account to have a personalized CherFlix experience, built around the CherFlix content of interest to them, as well as separate watch histories. Please note that profiles are available to everyone who uses your CherFlix account, so that anyone with access to your CherFlix account can navigate to and use, edit or delete profiles, and information within or associated with the profile (although, as noted above, you can add a Profile Lock PIN on a profile). You should explain this to others with access to your account, and if you do not want them to use or change your profile, be sure to let them know. Profile users may be offered the opportunity to add an email address, phone number, or other information to the profile and will be provided with a notice at the time such information is provided.
Account Log In Features: You may have the option to use certain account login features, such as email-based or text message-based login, or easier login to the CherFlix app on certain devices. Please note that any device that is logged into your account will remain logged in unless you log out of those devices (following the instructions in the section below).
Removing device access to your CherFlix account: To remove access to your CherFlix account from devices that are logged into the account, visit the “Account” section of our website, locate the “Sign out of all devices” option, and follow the instructions to sign out of your devices. Users of public or shared devices should log out at the completion of each session. If you sell or return a computer or CherFlix ready device, be sure to first log out. If you or other users on the account do not maintain the security of your email address, password, and signed-in devices, or fail to log out a device you sell or return, then subsequent users on that device will likely be able to access your CherFlix account, including your personal information.

Section D: Cookies and Internet Advertising

Use of Cookies

We, our Service Providers, CherFlix Marketing Providers, and Advertising Companies use cookies, other similar technologies (such as pixel tags), and resettable device identifiers for various reasons. This section explains the types of technologies used, what they do, and your corresponding choices. To choose whether or not to receive cookies and similar technologies, please see the section below “How can I exercise choice regarding these technologies?”

Cookies and Similar Technologies, Pixel Tags, and Resettable Device Identifiers

Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your browser each time it connects to that web server.

We use other technologies such as browser storage and plugins (for example, HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of data on a device. Pixel tags often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of pixel tags associated with those cookies.

If you use a CherFlix app on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers can be used like cookies and are found on many mobile devices and tablets (for example, the “Identifier for Advertisers” on Apple iOS devices and the “Google Advertising ID” on Android devices), and certain streaming media devices. Like cookies, resettable device identifiers are used to make online advertising more relevant, and for analytics and optimization purposes.

Why Does CherFlix Use These Technologies?

We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return); to administer and operate our business, to research, analyze and improve our services (for example, to improve site performance, monitor visitor traffic and actions on our site, and to test the effectiveness of our user interface); to send marketing and informational messages (for example, to deliver and tailor our marketing, and to understand interactions with our emails, marketing, and marketing on third party services); to operate our ad supported subscription plan; for safety, security and fraud prevention; and to comply with law and enforce our Terms of Use. These technologies enable CherFlix Marketing Providers to collect personal information (such as the pages you visit and device and network information) when you use our services, and CherFlix Marketing Providers may also collect information about your online activities over time across different websites.

We use pixel tags in our emails to understand how members interact with our services. Our use of pixel tags helps us understand when links within messages are clicked, or the emails are opened.

CherFlix uses resettable device identifiers to display marketing for our service or CherFlix content on third party services, and to operate our ad supported subscription plan (including delivering Advertisements to you).

How Can I Exercise Choice Regarding These Technologies?

To exercise choice regarding resettable device identifiers: To exercise choice regarding CherFlix’s use of resettable device identifiers (for marketing the CherFlix service or CherFlix content, or as used in connection with an ad supported subscription plan), please configure the appropriate setting on your device (usually found under “privacy” or “ads” in your device settings). If you choose not to allow this, you may still see marketing messages promoting CherFlix (and Advertisements if you subscribe to an ad supported subscription plan) on that device but it will not be selected based on the use of a resettable device identifier. Note that your choice regarding the resettable device identifier is specific to that device.
To exercise choice regarding other similar technologies: In addition to any choices we may offer you in the CherFlix service, there are several ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (for example, HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, typically in the settings or preferences area. See your browser’s help function or support area to learn more. Most email clients have settings that allow you to prevent the automatic downloading of images, including pixel tags, and the automatic connection to the web servers that host those images. Other technologies may be cleared from within the application.

In addition to these choices, if you subscribe to an ad supported subscription plan and want to exercise your choices for behavioral advertising on CherFlix as part of such plan, please see “Advertising Choices (CherFlix Ad Supported Subscription Plans)” above.

Section E: Other Important Privacy Disclosures

Sharing Functionality in our Service

You can use sharing functionality available in our service to disclose your personal information in the following ways:

certain portions of our service may give you options to share information by email, text message, and social or other sharing applications, using the clients and apps on your device; and
social plugins and similar technologies that allow you to share information.

Social plugins and social applications are operated by third-party social networks, and are subject to their terms of use and privacy policies.

Security

We use reasonable administrative, logical, physical, and managerial measures to safeguard your personal information against loss, theft, and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.

Retention of Personal Information

We may retain personal information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes, and as otherwise necessary to fulfill the purposes described in this Privacy Statement.

Specifically, we retain personal information for as long as necessary to provide our service; to administer and operate our business; to research, analyze, and improve our services; to operate our ad supported subscription plan; for safety, security, and fraud prevention; and to comply with law and enforce our Terms of Use. Our retention of personal information is based on many factors such as your relationship with CherFlix (for example, whether you are a current CherFlix member), the nature of the personal information, our legal obligations, and the need to defend or resolve current or anticipated legal claims.

We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.

Other Websites, Platforms and Applications

The CherFlix service may use, be provided through features operated by third party platforms (such as the display of social media content, or the provision of voice controls), or contain links to sites operated by third parties. In addition, you may encounter third party applications that interact with the CherFlix service. These third parties have their own privacy policies.

For example, you may be able to access the CherFlix service through platforms such as smart TVs, mobile devices, set top boxes, gaming systems, and other internet-connected devices. These platforms have separate privacy statements, notices, and terms of use, which we recommend you review.

Kids

You must be at least 18 years of age or older (or the age of majority in your country of residence) to subscribe to the CherFlix service. Kids under this age may only use the service with the involvement, supervision, and approval of a parent or legal guardian.

Changes to this Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory, or operational requirements. We will provide notice of any such changes (including when they will take effect) as required by law. Your continued use of the CherFlix service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not want to acknowledge or accept any updates to this Privacy Statement, you may cancel your account. To see when this Privacy Statement was last updated, please see the “Last Updated” date below.